3 Little Known Ways To Draw Attention To Your Business

People are obsessed with getting featured on big sites like The Huffington Post and often times neglect other forms of getting press—other forms that may very well help them get more features and more traffic. I mean it. When I look at my Google Analytics I get more traffic from lesser-known sources than I do from Forbes. Additionally, further opportunities have come as a result of the lesser-known media sites.

Of course, this doesn’t mean you shouldn’t strive to get big media sites. It definitely helps you build authority and it looks great to Google. However,if you want to draw attention to your business, don’t make the mistake of neglecting other forms of media that perhaps aren’t as popular yet.

Why You Don’t Want to Neglect Smaller Media Sites

There are three main reasons you don’t want to neglect smaller media sites. The first is traffic. Smaller media sites may have a more loyal following. Therefore if they recommend something to their audience, then their audience is more likely to check it out. It’s kind of like a referral in that way.

The second is because you need to start somewhere. This is especially true if you’re just beginning to get press for your business. These smaller sites could lead to more opportunities down the road because you never know who is watching online. For example, I’ve gotten offers to be interviewed in magazines because someone heard me on a podcast.

The third is you may want to have a healthy mix of different kinds of media. People consume content in different ways, so it’s up to you to deliver. That means instead of just relying on the text of an article, perhaps you also look into getting interviewed on podcasts or video shows.

This also has a snowball effect where other outlets see that you can handle different forms of media and therefore makes you a good candidate for an interview.

Lesser-known way #1: Using Podcasts to draw attention to your business

While podcasts have been around for some time, it wasn’t until recently where people really started paying attention to them. Back in February, Forbes reported that there are over 40-million podcast listeners in the U.S.

Other research also shows that podcast listeners are extremely loyal to their shows. Additionally, audio is one of the most-used forms of consuming media because you can listen to things on your phone. That means podcast listeners are tuning in from their cars, on public transit, at the gym, while they clean—you name it! Because podcasts fit so seamlessly into our mobile lives, they’ve quickly become an important way to draw attention to your business.

Here’s an example to give you an idea. In early 2014, I was interviewed on “Entrepreneur on Fire” which is one of the top-rated business podcasts online. Once that interview went live, my book sales skyrocketed and I was contacted by countless other podcasts for an interview on their show.

Lesser-known way #2: YouTube Shows

While some people love audio, others love video. And thanks to powerhouses like Marie Forleo and Gary Vaynerchuck, YouTube has become a way for companies to create killer content for their audiences. YouTube also has millions of visitors per month with average daily video views in the thousands for specific content.

What does that mean for you?

It means that if you want to draw attention to your business, you may want to consider being interviewed on web shows.

First, you can leverage the fact that YouTube already gets an insane amount of traffic. This allows for new leads that may not have found you otherwise.

Second, not only does it draw attention to your business, but if you get on popular web shows it will also establish you as an authority.

Third, you show the audience who you actually are. In a time when everything is viewed from the lens of social media, people are craving some connection. By being on video people can connect with you in a way that would not be possible if they were reading an article.

Fourth, it shows other forms of press that you can handle being on camera. This is a talent not everyone has, so make sure to leverage it if you can. Not only will this draw attention to your business, but also to you and your other innate abilities.

Lesser-known way #3: Blogs in your niche

While places like The Huffington Post and Forbes may show authority, people often forget that sites in their niche can show some major authority as well.

For example. I’ve been quoted in “The Simple Dollar,” which is a very well-known site within the personal-finance community. It may not be Forbes, but it’s still extremely beneficial for both traffic and authority. Anyone who knows personal finance knows about this particular site.

Additionally, these sites are usually much easier to get featured in and draw attention to your business, because it’s a smaller team. If you’ve ever tried to pitch The Huffington Post then you know it can be months before you hear back (if you hear back at all). With sites within your niche you have a higher likelihood of hearing back from someone and actually getting quoted.

By exploring these three lesser-known techniques you will undoubtedly increase traffic, draw attention to your business, and establish your authority as an expert in your industry. And don’t be surprised if these methods also lead to getting mentioned on much bigger authority sites as well.